‘Yuks’ is a fast-food chain aiming to compete with some of the world’s most notorious fast-food brands. Yuks’ unique selling point is its nature of food, a variety of typical fast-food favourites altered to include unusual ingredients which could sound unappealing at first but turn out to be enjoyable.
Yuks is targeted towards a younger audience and the grid like formation with a vibrant mix of colours helps the brand be aimed towards the target customers. The geometric feel of yuks is not only portrayed on the pattern, but also physical elements such as the packaging, interior decoration, and staff uniform.
Yuks is targeted towards a younger audience and the grid like formation with a vibrant mix of colours helps the brand be aimed towards the target customers. The geometric feel of yuks is not only portrayed on the pattern, but also physical elements such as the packaging, interior decoration, and staff uniform.
