I’m Shane, Welcome
to my portfolio.

I'm a graphic designer based in the Northeast of England, specialising in brand design. I create bold, thoughtful visuals that stand out,start journeys and leave a lasting impression.

DenEnergy logo with green gradient background
Black and white shield with a gold cross, featuring white dots, on a black background.
/portfolio/sm
"Alphabet of Design" text with "ALPHABET" in red, "OF" in white, and "DESIGN" in teal on a dark gray background.
CHOC logo with brown geometric background
"YUKS" text in stylized white font on a red background.

What I Design For.

Stylized logo with the word CHOC on a curved piece of paper.

Brand.

Development of core brand elements such as logos, color palettes, and brand guidelines to establish a consistent visual identity.

Digital marketing design layout with a smartphone and informational cards about modern rebranding, highlighting the importance of first impressions, strong identity, and trust in branding.

Marketing.

Creation of promotional assets including social media graphics, email visuals, and digital advertisements to support brand visibility and engagement.

Bus stop advertisement featuring a woman with headphones, smiling at her phone. The ad text reads, “You’ve got the power. Power your home with ease - Den Energy keeps it simple.”

Print.

Design of physical and branded materials like business cards, brochures, and packaging for real-world communication and presentation.

White stylized letters "SM" on a dark red background with contour lines.

View my latest project.

SM Self Branding
For this project I revisited my personal appearance, giving it a much needed refresh, featuring promotional material, social media layouts and a brand new portfolio website!